![]() ![]() The five leading branded hotel companies account for over 41 percent of the global branded hotel market and have over 72 percent of the global development pipeline ( Intercontinental Hotel Group, 2013). A highly fragmented industry, the largest hotel chains employ over 100,000 employees in their over 6,000 hotels and they are growing ( International Labour Organization (ILO), 2010). In 1950, international tourist arrivals numbered only 25 million, by 2013 that number had grown to over one billion, and with an expected annual growth rate of 3.3 percent, arrivals are expected to reach 1.8 billion by 2030 ( United Nations World Trade Organization, 2014). Among the various sectors that drive the global economy, the tourism industry is one of the fastest growing, accounting for nearly one-third of the global services trade, one-tenth of global GDP, and one-tenth of all jobs. The world is witnessing tremendous growth, not only in population size, but in its burgeoning middle classes and their discretionary income. ![]() (Arne Sorenson, CEO, Marriott International). And the guest continues to be demanding, which they should, and wants to have things like technology and advanced opportunities We in the hotel business are able to deliver that The capability is there for hotel companies to continue to develop and grow in their product. The full terms of this licence may be seen at Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. ![]() Published in the Journal of Tourism Futures. Copyright © 2017, Brendan Richard License ![]()
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